Characteristics of a Good Article

Published: 07th May 2010
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Here are some characteristics all articles must have to make them successful. Articles are important - they can provide content for your site, drive traffic to your site, and demonstrate your expertise in your chosen niche. You can build a successful business around a group of articles. It is important not to overlook the benefits well written articles can provide to your online or offline business.

Articles can be the main force in driving traffic to a website. They are a factor in giving a site its rankings in search result pages. The better a site ranks, the bigger slice of the traffic flow pie it gets. More traffic yields more site profits and more potential for other income generating methods.

It is not just about quantity of articles, top quality is important as well. Your articles must provide top quality information to provide the maximum benefits to your site. A well written article will catch the eyes and interest of your readers and keep them coming back for more. They will also recommend your site to others.

Keywords and Keyword Phrases.
An article should always be centered on keywords and keyword phrases. Online, there are those who are just merely browsing and those actually looking for a specific something. In this case, a searcher usually goes to a search engine and types in the keywords they are looking for (Toyota Camry, Meningitis, Tax Lawyer, etc.). It could be anything they want.

It is important to have articles that have keywords that are related to your site. For example, if you maintain an auto parts site, you should have articles about cars and their parts. There are many online tools that can help you determine what keywords and keyword phrases are popular. You can use these tools to determine what keywords to use and write about.

Keyword Density
Once you have your keywords and keyword phrases, you must use them properly. An article must have appropriate keyword density for a search engine to "feel" its presence, but not view it as keyword spam. Articles should have no more than ten percent keyword density in their content for search engines to rank a site in their search results. Providing search engine ranking is one thing articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The percentage varies depending on the number of words used in an article. An effective article should have a title related to the keyword, and use the keyword or keyword phrase in the first paragraph and again at the end of the article. For a 300-400 word article, this is sufficient without going overboard.

Good Article Content
You cannot just fill an article with keywords, the search engines will consider it spam. You must be able to entertain people as well as provide good information and help for their needs. Articles should be written as if you were writing to a friend. Don't try to sound fancy or intellectual.

People respond well to solid figures, facts and statistics. Provide great information and as many facts as you can. These are simple things that are characteristics of a good article which will boost your reputation as an expert in your field. The more people believe and trust you, the more they will be able to trust your recommendations.

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